Breaking Barriers: Introducing Traditional Chinese Teas, marketed in a new and captivating way.
My idea for this “brand” was to highlight famous Chinese monuments in hopes of attracting new audiences to try traditionally brewed teas. Personally, I love drinking hot Chinese tea, Jasmine is my favorite brew, and I think everyone should get the chance to try it for themselves.
Below is my mood board, which contains most of my initial ideas and inspirations for the design style and colorway.
The Final Product
Authentic teas might be intimidating to purchase for those who are unfamiliar with doing so. Without something fresh to attract a new audience, there wouldn't be anything reeling customers in. Therefore, I believe having packaging with recognizable monuments would grab the attention of various groups of individuals, as the first thing to catch a consumer's eye is always the packaging. This would make it easier to push out quality traditional teas in regular grocery stores.
Here are my initial designs for three different tea types, Oolong, Green, and Jasmine. The Oolong is the brew I decided to revamp as the face of this project, hence why it looks slightly different from the other two.
